SURVIVEIT® NAMES EXECUTIVE DIRECTOR JOY BREWSTER RUSTHOVEN TO LEAD PATIENT ADVOCACY NONPROFIT

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SURVIVEIT® NAMES EXECUTIVE DIRECTOR

JOY BREWSTER RUSTHOVEN TO LEAD PATIENT ADVOCACY NONPROFIT

SIOUX FALLS, SD. (Oct. 31, 2018) SURVIVEiT® announced Joy Brewster Rusthoven has been named Executive Director of the nonprofit devoted to creating a world free from the fear of cancer.

Rusthoven, the former caregiver for her late father, served as the organization’s Director of Operations and User Engagement. She succeeds Founder and CEO, Matt J. Ellefson, who began SURVIVEiT® in 2013 after his late stage cancer diagnosis.

“SURVIVEiT is going to change the way people face cancer, and we have complete confidence that Joy is the perfect person to lead our organization as we do so,” Matt Ellefson said.

“It’s going to take boldness, experience, compassion and focus to make the impact we want to make, and Joy has all of those things. I’m excited to see where we go under her leadership.”

Rusthoven’s promotion comes as the Founder focuses on his own battle with cancer. Ellefson has overcome numerous recurrences over the last nine years while successfully running his beloved nonprofit and mentoring hundreds of patients along the way.

“I am incredibly honored to lead this organization,” Rusthoven said. “I am dedicated to the mission of SURVIVEiT because I lived through the profound uncertainty that cancer brought to my family and I see it in the lives of the people I mentor. When caring for my father with late-stage cancer, navigating the different facilities, specialists, and management options was an incredible challenge, and I often wondered if we were finding the absolute best treatment for him. The tools, resources and community we are creating at SURVIVEiT will give patients that assurance and empower them to face cancer fearlessly.”

About the organization: SURVIVEiT®’s vision is a world free from the fear of cancer. Time is fleeting and cancer resources are plentiful. SURVIVEiT® is simplifying the steps to take, and resources to utilize so patients and caregivers can face cancer more efficiently and with less fear. We are survivors helping patients.

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